Can you believe it's our five year anniversary this year? We decided to celebrate with a bit of a facelift, sprucing up the outside of the shop and repainting and fixing up inside. I just signed the lease for another five years, so we'll be around bringing you the work of Toronto's most talented local designers for years to come, and helping to launch the careers of a lot more up and comers! Did you know close to 10 former members have gone on to open their own stores, in Toronto and elsewhere? Being part of Fresh Collective is a great way to build your business, develop your client base, grow your product range and work on your branding, all while learning what it takes to make a business and a store work. Working one day a week in the shop allows the designers access to their customers. It's invaluable market research to see what people are buying and why, and to be able to respond to that in what new products you design. As well, working only one day a week in the shop allows us all time to work in our studios, to raise families and to work part-time jobs. I love my store and the designers I work with! It's such an energizing, creative environment! If you're a designer, come on in and talk to us about joining our group. We always welcome new members, and love to see what people are making!
Saturday, June 14, 2008
We just had so many dresses this summer, we had to feature a bunch of them in the window. The theme is "Dress me up..... and take me anywhere" which is perfect since we have dresses for lunch with the girls, for dates, for picnics, and for summer weddings. Come in and try on some of our perfect dresses and you'll have a hard time deciding! If the fit isn't quite right, we'll alter it to make it just perfect for you!
The Odd Bird line is famous for quirky prints on domino pendants, and now designer Tara Campbell is printing some of her most popular images on fabrics. She has a nest of baby birds with their beaks pointed up for food on baby bibs, a few different bird images on tee shirts and now a break from the bird theme with this dancing bear on a tee shirt dress. We completed the look with a fabric belt from Mandala, and a necklace from Buttercup Days.
At Fresh Collective, you'll find the best mix of unique pieces anywhere in Toronto. And we can help you put together a great outfit that fits your style. Our lines all mix and match so you can out together an outfit like this with a necklace from Precious Pink, a summer tie around top by Fresh Baked Goods, and a miniskirt by Momiji.
The famous Candi Factory undies are among our top sellers. So many people buy one pair, and come back in a few days for several more! It's funny how our customers love to sing the praises of these undies! "They're so comfortable!" "I want to wear them every day!" "I do my laundry even when I don't really need to, just so I can get all my favourite undies back in circulation!" We love to hear how much you love our undies!!!
Buttercup Days is a jewellery line that's been with us since the beginning. Designer Clare Raman was one of those brave souls who signed on to join the store while it was just a pile of dust! We operate as a collective, meaning designers sign up to pay a monthly rent on their space and work one day a week in the store, and we're always welcoming new members. The top shown here is by Momiji, a spankin' new line that's going to rock Toronto's fashion scene.
This jacket is by Momiji, a brand new Toronto label that you are going to looooovvvve! This young design team is one to watch. Janine and Yoko are the people behind Momiji, and their clothes are so creative and gorgeous. They use very limited amounts of unusual fabrics, and put a lot of thought into the details, like these unique vintage buttons. And just look how lovely this jacket looks with this necklace by Buttercup Days. So perfect!
This is just one of the many Fresh Baked Goods summer dresses now in stock at the shop! Polka dots aren't for you? We have birds, flowers, ice cream cones, and lots more! And topping off this dress is a knitted shrug (also FBG) and a pressed flower pendant by one of our newest lines, Designs by Peeno. (Yes, it is a real pressed flower!)
Friday, June 13, 2008
This gorgeous peasant style dress is proving very popular this spring and summer. It looks great on lots of body types, and like all our Fresh Baked Goods dresses, tops and skirts, if it doesn't quite fit we'll alter it to make it just perfect. We prewash all our cottons, so you can wash and wear for years to come with no worries about shrinkage!
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